Privacy Policy

Last updated: October 19, 2026

Our approach to your data, in plain terms

Miida's entire business is built around helping you become independent - including from us, if that's ever what you want. That only works if you can trust what we do with your information from day one. This policy exists to say plainly: your business data is yours, it stays yours, and you can take it and leave at any time, whether or not you ever plan to.

Information We Collect

We collect information you provide directly - your name, business details, contact information, and anything you submit through forms or an Automation Audit request, or share with our team while we provide your services. Miida keeps this in an internal client file for your business; clients do not sign in to Miida. We also collect basic information about how our website is used, solely to provide, support, and improve the service.

Businesses we may contact. To find local businesses that could use our services, we collect publicly available business information, such as the business name, public phone number, address, website or social page, and public ratings and reviews, from Google Maps and the public web. Our team may use AI tools that search the public web to summarize what a business offers before reaching out. We don't guess private email addresses or look up personal details. If you'd rather we didn't contact your business, email support@miida.co and we'll mark it "do not contact"; we keep only the business name and phone number so we never contact you again, and we delete the rest of a prospect's information two years after our last contact.

How We Use Your Information

We use your information to provide our services, respond to your questions, schedule and hold Automation Audit calls, process payments, communicate with you about your services, contact businesses that may benefit from our services, and improve our platform. We do not sell your personal information to third parties, and we do not use your business data to train any AI model without your explicit permission.

Third-Party Service Providers

We work with a small number of trusted providers to deliver specific parts of our service, and each is limited to only what it needs to do its job:

  • - Base44/Wix for application hosting, Miida staff sign-in, and basic usage analytics
  • - AI providers that our platform provider Base44 uses to run Miida's AI features (currently including Google), and others Base44 may use in the future, for AI features (AI Reception, Conversation AI, content tools, business research, meeting-note summaries, and the AI assistants our team uses to provide your services), which process the request and the relevant parts of your client file to generate responses. Some features may search the web, and that search can include details from the request
  • - Payment processors for handling your invoices and payments
  • - Resend and Amazon Web Services (Amazon SES) for delivering email on your behalf, and Base44 for Miida's own service emails
  • - Google: Google Maps data to find local businesses; Google Calendar and Meet to schedule Automation Audit calls; and, where you connect them, Gmail and Google Calendar to send email from your account and keep appointments in sync
  • - Google Drive and Google Sheets to keep your client file folder: a copy of your records that Miida shares with you
  • - Zoom to create and host Automation Audit meetings
  • - Where you use Marketing, Meta (Facebook and Instagram) to run ads, receive lead-form submissions, and report ad results
  • - Impact to track referrals made through our affiliate program
  • - Retell AI and Telnyx to answer and carry calls for businesses that activated AI Reception and for Miida's own phone line, and Telnyx to send sign-in codes and alerts to Miida staff by text and to carry texts to and from Miida Support
  • - Cloudflare to protect our forms from abuse and to check that email addresses can receive mail

Where Your Information Is Stored

Miida and most of our providers store and process information in the United States. Our platform provider, Base44, is part of Wix, a company based in Israel, and may process information in other countries under its own safeguards. By using Miida, you understand that your information may be processed outside your state or country.

AI-Processed Communications

If you interact with a Miida client's AI Reception phone line or Conversation AI chat, your call or message may be processed using AI technology and third-party voice/AI service providers to answer your inquiry and route it appropriately. AI Reception calls are recorded and transcribed, and the line tells you so, and that you are speaking with an AI assistant, at the start of the call. Any resulting recordings, transcripts, or data belong to the Miida client whose AI feature you interacted with, not to Miida. Miida provides the software and technology used to process the interaction, but does not own or retain rights to the resulting data. This data is retained according to that client's own retention practices and is not sold to third parties. If you would prefer to speak with a human, you may request this at any time during the interaction.

Calls to Miida's own phone line are also answered by an AI assistant and recorded, and the line tells you so at the start of the call. We keep those recordings and transcripts for one year, and the call's date, length and cost for seven years as billing records.

Text Messaging (SMS)

Miida only texts people who have agreed to receive texts from us: when you text us first, when you check the texting box on our audit booking form, or when you tell us yes in a direct message or on a call (we keep a record of when and how you agreed). We use your phone number and messages to reply to you, confirm and remind you about your Automation Audit, follow up on an audit or proposal you asked about, and help with your account or project. Replies may come from our AI assistant or from a person on the Miida team, and account details are only discussed inside your Miida workspace, not by text. Message frequency varies. Msg & data rates may apply. Reply STOP at any time to opt out, START to opt back in, or HELP for help. Agreeing to texts is never required to buy anything or book an audit.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We do not sell mobile phone numbers. Our texting provider (Telnyx) carries the messages only to deliver them.

Cookies, Local Storage, and Tracking

Miida stores a small amount of information in your browser (cookies and local storage) only where it's needed for the site to work: keeping you signed in, remembering your preferences and your cookie choice, and protecting forms from abuse. These can't be switched off, but you can clear them in your browser at any time.

Optional tracking is off by default. The first time you visit, a small box asks whether to allow it. Only if you click "Allow" do we count page visits and basic usage through our platform provider, Base44, to improve the site. With the same OK, Base44 may also record how the site is used (pages, clicks and scrolling; anything you type and email addresses are hidden) so we can find and fix problems. "No thanks", or ignoring the box, keeps it off. You can change your choice at any time. We never use cookies or tracking to sell your information.

If you click "Allow", we also use the Meta Pixel, a tool from Meta (Facebook and Instagram), to measure our own ads: Meta is told which pages you visit on this site and when you book an audit, so we can see which ads work. Meta may connect this to your Facebook or Instagram account under its own privacy policy. We don't send your name, email or phone number through the Pixel. "No thanks" keeps the Pixel from loading at all.

Data Ownership and Export

The data in your client file - your contacts, records, and content - belongs to you, full stop. Miida owns and operates the systems it is kept in, but that never changes who owns it. You can ask for a full copy of your data at any time, whether or not you still use our services, by emailing support@miida.co or using our Privacy Rights form; a Miida Elder Head prepares it for you.

Miida can also keep a Google Drive folder for your client file and share it with your contact email. It holds a copy of your records (leads and jobs, invoices, ad results, Miida's 10% with the math shown, AI Reception calls and recordings, support, notes our team writes about you, and a log of which Miida staff opened your file), updated every night, plus a full data download each month. You can edit the folder; notes you add there are sent to Miida's leadership. Files in your folder stay in Google Drive under Google's terms and aren't removed by Miida's deletion schedule unless you or we delete them.

Deletion and Retention

We keep your client file for as long as we provide your services. When you end your services or ask us to delete your data (by email or through our Privacy Rights form), a Miida Elder Head schedules your client file for deletion, and you have 30 days to ask us to cancel it. Thirty days after it is scheduled, all of the information in your client file is permanently and automatically deleted and can't be recovered, so ask for a copy first if you want one. The only exceptions are billing records (invoices, payments, AI Reception call costs), consent records, records of deletions and exports, and security and audit logs, including records of which addresses emails were sent to. We keep billing, consent, deletion and export records for 7 years, and security and audit logs and records of sent emails for 2 years, counted from each record's last change. Separately from your client file, Miida keeps its own business records: Automation Audit bookings are kept for 2 years after the audit; messages you send through our contact or privacy-request forms for 2 years; records of affiliate referrals and payouts for 7 years; and our own customer records about your business (such as contact details and deals) for as long as we have a business relationship and as the law requires after it. Every month we permanently delete records past their period; records connected to an open dispute are kept until it ends. AI Reception call recordings and transcripts are also deleted from our AI Reception provider. Files stored for your business (such as photos and contact import files) are disconnected from your client file and can no longer be opened through Miida. Base44 does not yet let apps permanently erase stored files, so the files themselves remain in Base44's storage, and public images such as a logo stay reachable at their web address, until Miida can delete them; Miida will delete them once the platform supports it.

We erase your information with Base44's permanent-deletion function, which removes it from Base44's live database and deleted-items storage instead of just hiding it. Base44 may keep encrypted backups for a limited time under its own policies, and those copies expire on Base44's schedule.

You can ask for a full copy of your data at any time to keep it before anything is deleted. If you'd rather we keep everything, ask us to turn on "Keep everything" for your client file: the monthly automatic deletion then skips your records until you ask us to turn it off. It doesn't apply when you ask us to delete your client file.

Business Transfers

If Miida is merged, acquired, reorganized, or sells all or part of its business, the information we hold may pass to the new owner as part of that deal. The new owner must keep honoring this policy for that information, or tell you before any change, and you keep your right to export and delete your data.

Who Can See Your Information

Your client file is kept separate from every other client's and is open only to Miida staff who provide your services. Miida's leadership (its Elder Heads) can open any client file, only for your services, maintenance, and security. Every other staff member can open only the client files they are assigned to, and only the parts their role allows. Each time a staff member opens your file, we record who, when, and what they opened, and you can ask us for a summary. Notes our team writes about you and your business are part of your client file too, so you can see them as well. Staff access is logged for accountability, so trust here is never just taken on faith.

Children's Privacy

Miida's services are not directed to individuals under 18, and we do not knowingly collect personal information from children. When you book an Automation Audit, we record that you confirmed you are 18 or older (for bookings made without signing in, tied to a random browser-session ID rather than your name). If someone tells us they are under 18, we record that for review and stop providing services.

Contact Us

Miida is operated by Miida, LLC, based in San Antonio, Texas. Questions about this policy or your data? Email support@miida.co or use the contact form on this website. To ask for a copy of your data, a correction, or deletion, use our Privacy Rights form. For legal notices and data requests, email support@miida.co with "Legal notice" in the subject line. Questions about the security of the Base44 platform Miida runs on go to Base44 (base44.com/security).